American Girl feels heat of protest

Family advocates believe anti-abortion campaign working

American Girl, owned by Mattel, which had earlier launched the "I Can" campaign with Girls Inc., is already de-emphasizing the 'I Can' project on its website and has removed the link to Girls, Inc" that supports abortion and lesbianism.

On its website, Girls Inc. says it supports a girl's right to abort an unwanted baby and promotion of contraceptives for girls. The group also offers resources encouraging lesbian and bisexual lifestyles.

One publication, "Free your mind: The book for gay, lesbian, and bisexual youth and their allies," states, "The emergence of a lesbian identity is an ongoing process, rather than an event."

Ann Scheidler, director of the Pro-Life Action League in Chicago, said American Girl "must be receiving enough calls and e-mails to cause them considerable consternation." The American Family Association also has initiated a campaign to warn parents "If there is no announcement by American Girl that they have severed their relationship with Girls, Inc. by the end of October, the Pro-Life Action League will call for a national boycott of American Girl products and will organize demonstrations at the American Girl Place in Chicago and New York," said Scheidler. She called the endorsement of abortion, lesbianism and contraception for young girls a betrayal of the trust American families have place in American Girl. It is insidious for American Girl to manipulate girls into supporting Girls, Inc. through the 'I Can' bracelet and its promise," said Scheidler. "Most of the girls buying the bracelets have no idea what Girls, Inc. stands for."

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Thank you, corporate America